Every pass, invite, application and gala table runs through one app, and the festival was approved for Google Ad Grants.
What happened
- Built one ticketing app with Stripe checkout
- Sent invites with QR codes attached
- Took free access pass applications online
- Made forms remember returning guests’ answers
- Sold gala tables at the advertised price
- Gave each of six tracks its own site
Result: Approved for Google Ad Grants, with new event pages scoring 100 for accessibility.
How it worked
A festival with six themed tracks is really several events sharing one calendar. This one has drawn 1,198 attendees to 8 venues over 6 days, with 50 speakers and 46 partners, and it has given out more than 450 free access passes. Each track has its own audience, its own applications and its own questions, and the people buying do not care which system sits behind which page. They want to pay once, get in, and never fill out the same form twice.
CT runs that from one ticketing app. Passes sell through Stripe checkout, invites go out with QR codes, and free access passes are applied for in the same place. Forms pre-fill answers for returning guests, so a speaker or volunteer applying again starts with their details already there. Gala tables sell through the same checkout, and the live checkout was tested to charge exactly the advertised price, backed by one price sheet that is checked against Stripe.
Around the app sit the festival’s sites: a main site plus one for each track. When the festival applied for Google Ad Grants, the sites were fixed page by page until they passed review, and the account was approved. New event pages launched since then scored between 90 and 98 for mobile performance and 100 for accessibility and SEO in Lighthouse. None of that sells a ticket by itself, but it means every visitor lands on a page that works.